Mini Maps — With Mini Maps we have created the first multiplayer game of its kind. Players can race their customised Minis around the entire world — all in real time.
Mini Design Study
Multiplayer Race Mode.
Mini Design Study
Track Overview.
Mini Design Study
In-Game Menu.
Mini Maps has won pretty much every award that can be won, from the Cannes Gold Lion to the ADC Gold Cube. Here an award video by DDB Paris (with alternative ending) for Cannes.
We have been asked by Paris based advertising agency DDB if we could create a Facebook game for BMW Mini, using Google Maps to let the players drive where ever they want around the world.

Not to be fooled by the simplicity of the concept, the technical complexity meant we needed a highly skilled technical team to make this work. At Unit9 we then gathered the best coders to see if we can make this work. Our lead developer Maciej Zasada (a.k.a. Magic) provided real code wonders and after only a few days we had a working prototype in place.

In Mini Maps we have married many elements which don't particularly like each other: Google Maps, Flash and Facebook. We incorporated real-time multiplayer and physics, local weather data, individual cars, racing tracks and sounds effects. As if that was not enough, we then had the task of making this work on every computer on the web – a mammoth task, to say the least.

Over a four months period we developed the entire game, step by step. Expert understanding the technical limitations were essential in this particular project. At times we had to limit our creative requirements to meet the technical possibilities, and at other times we pushed the technical limits beyond the known territory to meet the creative demands.

This has been an entirely unique project, achievable thanks to our highly talented team. Who knows, maybe there will be a sequel...

ROLE
Game Direction, Game Play, Design
BRAND
MINI, France
AGENCY
DDB, Paris
PRODUCTION
Unit9, London
PUBLISHED
June 2011
AWARDS
FWA Award (Site of the Day)
Webby Award (People's Choice)
Webby Award (Jury's Choice)
The One Show (Silver Pencil)
D&AD (In Book)
ADC Award (Gold Cube)
Cannes Lion (Gold)
Cannes Lion (Silver)
Cannes Lion (Bronze)
New York Festivals International Advertising Awards
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