The health of a nation is most likely related to the status of its female citizens.
Women make countries flourish — if they are given the freedom.
This fact was the base of The Economist
's strategy to create a new index that will put soft pressure
on countries which aren't providing female entrepreneurs with a business-friendly environment.
The Economist's intelligence unit
analysed twenty countries in Latin America and the Caribbean.
they asked Etter Studio
to interpret this data and design an interactive visualization
which would work for desktop computers, as well as mobile devices.
We structured the data into three main categories: Ranking, Criteria and Insights. Our assumption was that the audience
first would like to see how their country performs in relation to the others (Ranking). Then, they would be curious how this data is
measured (Criteria). And finally, to get a deeper understanding of what these numbers mean (Insights).
For each of these three criteria we then visualized the data, while keeping it clean, functional and readable.
We also commissioned the talented illustrator Charlotte Trounce
Her beautifully organic illustrations should set a balanced counter-point to the rather technical data representation.