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Cisco
— Future Visions
Advertising agency Ogilvy asked us to create a case study for Cisco, analysing how people will navigate and interact with data by the year 2014 and how the interface between man and machine will work.
Shifting their focus from businesses to end users, Cisco has to undergo a fundamental transformation. Being a large company (63,756 employees, USD 36.117 billion revenue) this demands a lot of courage and farsight, especially in the fast changing communication industry.
Ogilvy, their advertising agency approached us through unit9 to commission a case study exploring the technical possibilities of devices and interfaces by the year 2014. In the resulting paper we drew up the design, technological possibilities and appliance of such a future device, but also considered strongly the human factor while doing so.
If you would like to know more about this particular case study please get in touch.
BRAND
Cisco Systems, San Jose
AGENCY
Ogilvy, New York
PRODUCTION
Unit9, London
ROLE
Case Study
PUBLISHED
December 2009
CONTACT
Etter Studio
Schweighofstrasse 409
8055 Zurich, Switzerland COLLABORATION
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